Thursday, 4 October 2012

History of music videos

A music video is simply a short film that accompanies a piece of music, generally a song. The more recent music videos are used as a marketing device to promote the artist/song. They become popular after the first music channel, MTV, in the 1980's. Different music videos have varied techniques for example; live footage and animations.

1902-1917: The phonoscène era:Phonoscene was an early version of a music video where sound and film were combined with actors lip syncing to the sound recording.

1926-1959: Talkies, soundies, and shorts:A number if shot films were produced due to the arrival of 'talkies'. The first musical video series was Spooney Melodies in 1930. Also early forms of music videos were referred to as "promotional clips'' in the 1940.

1960–1967: Visual innovation: A visual jukebox was invented in France meaning many french artist began creating short films. "Travelin' Man" was directed and edited by Ozzie Nelson for his son in 1961 and it linked the lyrics with the images. Jan & Dean's "Surf City" was one of the first top 40 hits with a video. This was shortly followed by The Animal's "House Of The Rising Sun" which had the group lip-synching.

1967–1973: Promotional clips grow: A clip for Bob Dylan's Subterranean Homesick Blues" was featured in a film documentary Don't Look Back. 

1974–1980 –Music television: The British TV show Top of the Pops began playing music videos although restrictions were put on the amount of 'outsourced' videos. This meant that a good video could increase the sale of a song so that viewers were able to see the video again the next week.

1981–1991: Music videos go mainstream: In 1981, MTV launched with "Video Killed the Radio Star" and this was the first 24 hour a day music video channel. This meant that more focus was put onto artists music videos. In 1983 an influential and iconic music video was released "Thriller" by Micheal Jackson, this video set standards for other music videos of the era having cost $500,000 to film.

1992–2004: Rise of the directors: Towards the end of 1992 MTV listed directors with the artist and song credits, meaning that the focus had turned to the director. It enabled some of the music video directors to go on and direct feature length films.

2005–present: The Internet becomes video-friendly: Youtube was launched in 2005, which made viewing online videos much faster. This even resulted in some unknown artists who posted their work onto youtube to become successful as a result of mediums such as YouTube.
2005 saw the launch of the website YouTube, which made the viewing of online video much faster and
 

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