Andrew Goodwin in 'Dancing in the Distraction Factory' describes characteristics of music videos.
1. Music videos demonstrate genre characteristics: a dance routine for a pop artist
2. A relationship between the lyrics and visuals: this can be subtle or it can be very over exaggerated
3. A relationship between music and visuals: some will contradict the song but most will amplify the feeling of the song
4. The record label will demand inclusion of close ups and develop a visual style and motifs throughout: many music artists will have a visual style for their videos
5. References to particular erotic treatment of the female body: This is quite apparent in rap. in my opinion this is dependant of the genre and sometimes men are used similarly.
6. There are often intertextual references: this can be to a film, TV programme or other music videos.
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