Target Audience

Age:
15-25 years old as they are more likely to listen to the music and have the time to go to gigs. Also this face range fits with the demographic of radio stations that tend to play music by this artist.
The artist themselves are within this age so consequently appeals to those of a similar age to himself.

Gender:
Mixed gender as there is nothing that stereotypes genders. His songs aren't "pop" songs that attract a mainly female audience because of the nature of the artist and the songs. However he is not singing songs/his music that will attract an only male audience.

Lifestyle:
Generally will be students who have a part time Jo therefore have time to attend gigs. They will refe local smal gigs as opposed to pop concerts in big arenas. They are therefore interested in music that isn't mainstream but has the potential to become popular. They will most probably have a small group of friends with quite a similar music taste, that will quite regularily attend small music festivals. Also someone within our audience range will often use music sharing websites like spotify. 

Interests:
They may play a musical instrument and be generally quite artistic because of the style of music. Also they will be intellectual to understand some of the lyrics, but most of all they need to be interested in music!

Socio-economic group:
The audience for this particular artist/style of music would be in group D & C, this would be down to the fact that they have a lack of money to spend on songs and gigs. We have already stated how we believe that the age is likely to be 15-25 and they are generally to be university students. This relates to the grouping as students are automatically in group D.

Why?
The genre of music we have chosen to represent in our music video is a growing style of music that used to attract small niche audiences that would only grow through the word of mouth. However now this particular genre is becoming more popular due to the increased publicity of artists within the genre like 'Mumford and Sons' and ' Ben Howard'. So the growing popularity means it appeals to aq wider audience that it ever has previously.