Research Methods

There are four different types of research method that I can use to collect information on research and development of my music video. These are:

Primary Research
This involves collecting data that doesn't already exist, it can be used to collect answers to questions related to marketing or can be used to find out target audience opinions of certain topics. Examples of primary research include; questionnaire, interview, textual analysis or a focus group. I believe that primary research will be important when researching because I could construct an interview with the music artist or give out questionnaires about the progress of my music video and could use it to ensure it would appeal to my selected audience. This type of research would definitely be the most reliable as it is data that I would have collected myself and not through reading books and looking on the internet. However there are disadvantages of using primary research, peoples answers can be easily bias if they know how someone else has answered the questions. I will try and resolve this problem by making every questionnaire or interview confidential and private.


Secondary Research
This type of research is more the collection of existing research, it uses existing research to answer questions. Examples of secondary research include; books, websites and newspapers. In order to create the best music video possible I will need to look into directors and conventions of the the genre of my artist, which is likely to be collected using the internet and search engines which means that I will be using secondary research for a large amount of my research. The advantages of this is that it is cheap and very easy to find because you simply use a search engine like Google  The disadvantage is that sometimes people write their opinions and these are not reliable therefore when collecting secondary data I will need to ensure that all the information we use are facts.



Qualitative Research
This type of research is one that data is obtained from a quite small group of people, and is not analysed in a statistical way. Example would be an interviews and focus groups. This type of research is one that we are least likely to use because we would like to find clear conventions of our genre of music, which would mean asking quite a large group of people and therefore making it quite statistical. However we may if possible use
an interview as a way of understanding our music artist.


Quantitative Research
This research is the opposite to qualitative in the sense that it statistically analyses larger groups of people. Examples of this type of research are: surveys and questionnaires. I think it will help to use this method during the researching and the making of our product, this will be useful as it will help us to make sure we are making a music video conventionally. The disadvantage of this being that we won't have detailed responses.