In the lesson we looked at two music videos, one from 1962 and another from 2011. We did this in order to compare the videos and look at how typical they are.
"Tell Him", The Exciters (1962):
- The artists are in the video
- They are looking at the camera, like they are singing to the the audience
- There are a variety of camera shots used
- Close up of the person singing
- Sychronised dance/movement
- Miming
- No music equipment, making the video seem natural
- Tracking shot of the the artists
- Zoom in on the main singer
However there was quite an irrelevant setting with not a great story or narrative behind the video.
"What Makes You Beautiful", One Direction (2011):
- Close up on the person singing
- Changing of the setting
- Look directly at the camera
- Panning on the whole band
- Someone of the opposite text involved
- Eye catching opening shot
- Cross dissolve between scenes slowly
- Time changes occur quickly
- Mobile camerawork
- A narrative behind the video
Looking at both of these videos there are clear differences between the two, showing how things have changed overtime from the overall quality of the filming to the money spent on music videos. However we were also able to recognise the conventions that have developed or are continued over time. In most performance music videos, which both of these were, the artist(s) will look directly to the camera throughout the whole video, or the majority of it.
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