- Teenage/young adults
- Indie music fans
- (University) students with little money
- Mixed gender
Genre
- Indie pop/rock
- New-ish genre therefore it is growing in popularity
- The growth of radio play results in more popularity but this also then means more radio play with bands like 'Mumford and Sons' and 'Ben Howard'.
- Quite a happy genre, not too depressing
Narrative
- Boy and girl
- "In love"
- The progression of ther relationship
- Fun and happy feel
- Follows the lyrics and the idea of the sof.
Representations
- The girl will be funny, genuine and quite feminine.
- The boy will be quite sensitive and not too masculine
- The relationship will be perfect (something aspirational)
Messages
- No matter how little they have, they will always have each other.
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