Branding of the Artist/Text

The music artist we have chosen to create a music video for is an indie, pop/rock artist. He is fairly unheard of  and quite local and his branding is not dissimilar to a pop artist that is very famous.
Billy Lockett is a name that not many have heard of unlike 'One Direction' therefore he has quite a limited range of brandings due to their cost.
He has a facebook page for his fans to like and share their views on, he also interacts on this page by posting pictures and statuses that are of interest to his fans. He also has a twitter feed that he uses for a very similar reasons to his facebook page. His official website is his facebook page as it is free and easily accessible to many of the population. He keeps his fans up to date with gigs or events that they may wich to attend on both of these pages.
He has access to a YouTube channel that also helps him increase interest because people are likely to type his name in the search bar and they can hear other songs that he has written and sung.
He plays a number of gigs around the UK in small venues to build a fanbase and he can sometimes be heard having interviews at local radiostations.
He is part of BBC Introducing and has had his music played on radio one. This allows him to be backed by a name that many people are aware of and they offer events from him to play at, raising his profile.
All of these things are cheap and help him to raise his profile in the music industry.